Algorithm of Health is a physical rehabilitation clinic in Kyiv’s Podil district (Kostiantynivska St, 75). The goal was to get the clinic found in Google Maps for local searches and to turn that visibility into real inquiries — calls, routes, and visits to the site. This is classic local SEO for healthcare.
We pulled the profile, relevance, and website into one system — as part of comprehensive SEO — and focused on the actions that matter, not just impressions.
Local visibility at a glance
What we did
-
Google Business Profile optimization
After an audit of the current state, we structured the key profile elements — categories, services, descriptions — for correct local indexing and commercial relevance.
-
Categories, services, and relevance
We refined the wording around search intent and local commercial queries and expanded the descriptions, backed by keyword research on local searches.
-
Photos and local signals
We added visual content that makes the profile clearer and more convincing, and strengthened the profile’s ties to the local context of the city.
-
Linking the profile to the site
We reinforced the site’s role in supporting local relevance and optimized pages for local queries — SEO content aligned with the profile.
-
Upkeep and conversion actions
We maintained the profile systematically and focused on the target actions: a call, a route, a visit to the site.
In practice
Local visibility turned into real inquiries: 250 routes built to the clinic, 226 visits to the site (+24.2%), and 33 direct calls from the profile. The profile showed up for 9,301 search queries (+45.9%).
Queries that surfaced the profile
The profile most often showed up for local commercial searches with clear intent — terms like ‘rehabilitation center’, ‘rehab’, and ‘physiotherapist’ in the clinic’s two languages. We built the relevance of the profile and the pages around them.
Tools
Worth knowing
For a medical center, local SEO isn’t only about impressions. The point is to turn Google Maps visibility into actual visits, so the focus was on target actions: a route, a call, a click to the site. Those reflect real demand — not impressions for their own sake.
The takeaway
Systematic work on the Google Business Profile, local relevance, and behavioral signals meaningfully lifted the clinic’s visibility in Google Maps and turned local demand into real inquiries. For healthcare, local SEO works on measurable actions — views, clicks, routes, and calls. From here we maintain the profile and scale what brings inquiries.
We wanted to be found in Google Maps and called — not just seen. That's exactly what happened: the profile became visible for our queries, people build routes to the center, call, and visit the site. The team worked systematically — from profile optimization to the link with the site — and showed clear numbers. We're happy with the result and continuing the work.
