heleum.studio is an SEO, GEO optimization, and web development studio. We’ve been at it since 2017 and delivered 200+ projects across niches — from online stores to B2B manufacturers and law firms. We build systems for organic customer acquisition, where SEO, content, and development work as one mechanism instead of a set of disconnected services.
Two things set us apart from the typical agency. First, we don’t take on every project: before we start, we assess whether we can realistically move the needle, and if we can’t, we say so. Second, we work just as hard on AI search (ChatGPT, Perplexity, Google AI Overviews) as we do on Google — because in 2025, ignoring that second channel hands competitors up to 25% of your potential traffic.
What we do
Everything we do falls into three areas. SEO — the full cycle of search work: audit, keyword research, the technical side, content, links, and GEO optimization for AI search. SEO content writing — content people read and search engines reward: commercial pages, blog articles, product descriptions, landing pages. Web development — sites built for SEO from day one, so you’re not rewriting half the code a year later for rankings.
Why SEO in 2025 isn’t about ‘pumping links’
Over the past five years Google changed the rules: the Helpful Content updates rolled out, E-E-A-T got more important, and generative AI search arrived. Old tricks like ‘buy 1,000 links’ or ‘write 50 pages at 4% keyword density’ stopped working long ago — and now they hurt. Modern SEO is systematic work across three fronts: the technical quality of the site, expert content that answers your audience’s real questions, and authority that grows naturally through quality links and mentions.
GEO: a new channel we already build in
Generative Engine Optimization (GEO) is its own discipline, born with ChatGPT, Perplexity, and Google AI Overviews. Instead of ten blue links, the user gets a ready answer that cites 3–5 sources — and your job is to be one of them. The principles overlap with SEO, but not entirely: AI models cite fragments, not whole sites, so content has to be structured, with clear definitions, lists, and FAQ blocks. We include GEO in comprehensive SEO at no extra charge — everything that’s good for AI search is good for Google too.
The sites we work with
Over eight years we’ve built expertise across several project types. Online stores on WooCommerce, OpenCart, Shopify, and custom builds — from 500 to 100,000+ products. Service sites — law firms, agencies, medical practices, education. B2B sites — manufacturers expanding into the EU and US. SaaS products — with their own product-SEO and content-marketing playbook. Local businesses — cafes, salons, and clinics that serve a specific area and need local SEO.
What a typical engagement looks like
Most clients start with an audit. We look at your site, its current state, your competitors, and your market. We tell you what we see and lay out the options. If your site is in good shape and needs targeted fixes, we recommend a one-time foundational optimization. If the market is competitive and you want to reach the top, we propose ongoing, long-term SEO. If this channel isn’t the right fit for you, we’ll say so and won’t push it.
Everything we do is transparent: you have access to every tool, you see every report, and you can take your questions straight to the specialist running your project — the actual SEO analyst, copywriter, or developer, not an account manager relaying messages.
The markets we work with
We work with businesses in the US, the EU, and Ukraine. In the US and UK our focus is SaaS and B2B exporters. Across the EU — Poland, Czechia, Romania, and Germany — we bring our own link-building databases, native-speaker writers, and a feel for local search behavior. Wherever you operate, the playbook is the same: build a system that earns rankings and compounds into traffic, leads, and revenue.
How to get started
The easiest way is to submit a request through any form on the site. We’ll get your message, look at your site and niche, and come back within a day with a concrete proposal — no pushy calls, no ‘2-hour free consulting.’ Already have a specific question or task? Email hi@heleum.studio and we’ll reply fast. Want to just talk it through? That works too — we’re happy to hop on a short 20–30 minute call to get acquainted.
SEO is a long game. The first serious ranking movement usually shows around 3–4 months, steady traffic growth from 6 months, and a real change in business metrics from a year out. If you’re expecting ‘#1 in a week,’ we’re not your agency. If you’re ready to invest in a system that becomes your main customer-acquisition channel within a year or two, that’s exactly what we do.
