An SEO audit is a complete technical, content and link examination of a site that shows why it isn’t reaching the top 3 and exactly what needs to be done to get there. Unlike the ‘free express audit’ most agencies hand out (a marketing hook of 5–10 generic recommendations), a full audit is 40–60 pages of analysis with specific findings, screenshots, fix steps and prioritization.
We’ve been doing audits since 2017 and have run more than 200 projects across different niches — online stores, service sites, law firms, B2B manufacturers, local businesses. The methodology improves with every new project: new check points are added, and approaches are updated for changes in Google’s algorithms and the rise of AI search.
Who actually needs an audit
Not everyone. If your site has been running for a year or two, you have an SEO specialist or agency, and traffic is growing steadily — a separate audit is unnecessary. An audit is a tool for specific situations:
- Traffic has stopped growing or is falling, and you don’t understand why.
- You launched a new version of the site or did a redesign — you need to check that nothing broke.
- You want to hire an SEO agency but don’t know how to tell whether they’re offering real work or just ‘ticking a checklist’.
- You’re buying a ready-made site — you need to understand its real condition before the deal.
- You have an in-house team but want an independent expert opinion.
- You’re preparing for launch and want to catch problems before release.
What we check
The technical side — indexing, crawling, robots.txt, sitemap, canonicals, duplicates, redirects, broken links, speed, Core Web Vitals, mobile version, security. About 80 check points.
Semantics and structure — how well your site covers demand in the niche, whether there are landing pages for key clusters, whether the category hierarchy is correct, whether there’s cannibalization between pages.
Content — copy quality, optimization for queries, the presence of expert authors, uniqueness, intent. We look separately at commercial pages and at the blog.
Link profile — the number and quality of referring domains, toxic links, anchor distribution, growth dynamics, comparison with competitors.
Competitors — the top 5 in your niche. What they do better, which queries they cover, which sites link to them, how often they update content.
E-E-A-T and trust — how authoritative the site looks to Google and AI search. Authors, expertise, reviews, citations in industry sources.
GEO readiness — a dedicated section where we assess how ‘digestible’ your site is for AI search engines (ChatGPT, Perplexity, Gemini). In 2025 this is no longer a ‘minor detail’ but a separate traffic channel.
What the report looks like
Not an Excel sheet with colored highlights, and not ‘conclusions at the end of a presentation’. The report is a full 40–60 page document with the following structure:
- A 1-page summary. For the manager who doesn’t want to read all the documentation — the essentials in one paragraph.
- A section for each category. Technical, content, links, competitors, GEO — as separate blocks with all the findings.
- Every finding comes with an example. A specific URL, screenshot, code snippet, GSC data. Without this a report becomes ‘theoretical’.
- Fix steps. Not ‘improve the speed’, but ‘enable caching in plugin X, set up Cloudflare, remove plugin Y’.
- A prioritized action plan. 15–25 tasks ordered by ‘traffic impact / effort’. Where to start so results come quickly.
- A rough forecast. How realistic it is to reach the top for priority queries and in what timeframe if the plan is implemented.
The walkthrough call
The price includes a 60–90 minute meeting with the person who did the audit. Not with an ‘account manager’ relaying the specialist’s thoughts, but directly with the SEO analyst. You can ask questions, push back, request clarifications — that’s normal. If questions remain after the meeting, we continue. The price includes a free month of consultations after the report is delivered.
What comes next
After the audit you have three paths. First — take the plan and implement it yourself or with your SEO specialist. That’s the cheapest option if you have a competent team. Second — implement together with us, but without moving to monthly SEO: we handle specific tasks on request. Third — move to comprehensive SEO, where we run the project end to end. 89% of our clients choose the second or third option.
Guarantees and honesty
We don’t promise ‘number 1 in a month’ and we don’t guarantee rankings. SEO is work with algorithms that constantly change and with competitors who aren’t sitting idle either. What we do guarantee: the audit will be done thoroughly, with references to specific data, no fluff and no copy-paste from templates. If along the way we realize SEO isn’t the optimal channel for you, we’ll say so right in the report. Better to lose one client than to spend a year on a project where SEO is the wrong tool.
You can order an audit through the form above. Before we start we briefly get to know your site — at that stage it already becomes clear whether a deep audit makes sense and how much it will cost in your case.
