Author

Mykhailo Umanenko

Project Manager · co-founder of heleum.studio

8+years in the field

Project managementfocus

2articles on the blog

Specialization

Project managementProcessesClient communicationDelivery & results

Bio

Mykhailo makes sure heleum.studio projects reach results on time and predictably. He builds the processes between the SEO team, content, and development, and keeps communication with the client transparent.

A co-founder of the agency, he turns strategy into concrete sprints and clear reports where the client can see exactly what they're paying for.

Author’s credo

Results aren't luck — they're a system. My job is to make it run steadily, month after month.

— Mykhailo Umanenko

Articles

Articles by the author

2 articles

GEO

Schema.org for GEO: the markup you need for AI search

Which Schema.org types still work, why markup is no longer added for snippets, and how it helps search and AI understand your page. No outdated advice.

June 6, 20266 min read

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Technical SEO

Core Web Vitals 2026: the checklist we run on every project

LCP, INP, and CLS in plain English: the real thresholds, how we fix each metric, and where "good enough" beats chasing perfect…

June 6, 20267 min

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Work with us

Mykhailo Umanenko

Articles by the author

Schema.org for GEO: the markup you need for AI search

Core Web Vitals 2026: the checklist we run on every project

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