Author

Olena Umanenko

Head of SEO · co-founder of heleum.studio

8+years in the field

SEO · GEOfocus

3articles on the blog

Specialization

SEOGEO (AI search)Technical SEOGrowth strategyAnalytics

Bio

Olena has led SEO at heleum.studio since the agency was founded in 2017. In that time she's run 200+ projects — from online stores to medical centers — in competitive niches where results are measured in leads, not rankings.

She specializes in organic growth strategy: from audit and keyword research to GEO — optimizing for AI search. She also runs the agency's in-house school for SEO analysts.

Author’s credo

Traffic without leads is vanity. I do SEO that brings in customers — not SEO that looks good in a report.

— Olena Umanenko

Articles

Articles by the author

3 articles

Analytics

GA4 and Search Console reports: what to watch and what to ignore

Which GA4 and Google Search Console reports actually matter for SEO, how to read them together, and how not to confuse vanity metrics with the ones you decide on.

June 6, 20267 min read

Read in full

E-commerce Фильтры интернет-магазина: когда помогают SEO, а когда убивают